Marla C's CSIT 155 - Fall 2020 Class Blog

  Additional online tools:   I would like to focus on selling to plastic surgeons.  Therefore, I have researched groups in LinkedIn to meet other reps calling on this specific target market.   I am not particularly a local business although I do sell to the San Diego market and offer special service to people locally.  As this is not my first preference to sell to the general public and I do not have a storefront, Google My Business or Yelp would not appropriate.  Regarding Facebook, perhaps reviews may be helpful as I can reference them on my site for potential surgeons to view.   I feel that specific associations for plastic surgeons would be one of the best ways to connect with this target.  Also, by me following key PS on Facebook and Instagram, they can become familiar with my company.  Other ideas are welcome.   I researched groups on Linked In and was excited to see these although they may not be specific ...

  I did some research to see where I may be able to reach potential plastic surgeons directly.      I found that my current Plastic Surgeon accounts are in fact on LinkedIn.     I can try to connect with them, but I feel that most likely they would connect with their peers as they are typically Chief of Plastic Surgery at their institution.     Perhaps the best idea with LinkedIn is to gather names of other Chiefs of Plastic Surgery of my target hospitals to then directly reach out to them.       Also, regarding Twitter, I feel that I need to follow key hospitals and their Chiefs of Plastic Surgery to both be updated on their news and to hope that they will follow me back.  I just need to make sure to post interesting, useable content.  The strategy is both to reach out to the plastic surgery staffs who likely recommend products to patients as well as directly to the PS to remain top of mind awareness. ...

I think it would be helpful and appropriate to send a monthly newsletter.     As I reach new customers that are at different stages of their recovery and seasons or holidays are good themes to tie into.     Plus, the “woman” power to write it would be comfortable on this timetable.   I am not on an email list for my competitors, but thanks to this class, I will check them out and sign up to learn about what they are doing.     The content my business could use is information about the breast cancer journey, the process of reconstructive surgery, recovery and how patients get through it.   I can also include the fashion part of the business; fibers, manufacturing process, zippers used, colors chosen, fit and laundering.  In addition, customer feedback can be welcome content. Communicatively, Marla Hope

  As breast cancer patients today have typically been looking for information along their own journeys, they would likely be interested in learning more about the process of reconstructive surgery, recovery and how patients get through it.     Actually, they also like to share their own stories with me which can be an opportunity to request and share these stories to perhaps even more patients.   Here are some categories that I would like to start with and the audience to reach:   TIPS :   to share information with women about to have surgeries and to promote our products. RESOURCES:  such as types of surgeries, community support, websites for patients to attract patients who are conducting their own research and looking for direction.  We would include how our products can help patients.  CUSTOMER STORIES : to build trust with new potential customers to encourage them to purchase products. PRODUCT SHOWCASE : to attract new cus...

  I am a firm believer that telling a story about someone helps readers identify with them, especially when they may be entering a new experience.     This is especially helpful for my customers who have typically gone through breast cancer treatments and are nearing the end of their journey when undergoing reconstructive surgery.     Their emotions have been heighted for a while at this point ad they usually have felt     quite a bit of fear, anxiety and sadness.     Affirming that they are nearing the end of this chapter with a new look can certainly offer them hope.     Such a simple item like     recovery bra has given my customers so much happiness, a feeling of hope, being taken care of and relief that they will be given a new “normal” look.     I am excited to tell some real hopeful patient stories that have truly brought me to tears of joy.   I think it is meaningful to offer a personal touch in almo...