Skip to main content

Week 9--Blog Post Two

 As breast cancer patients today have typically been looking for information along their own journeys, they would likely be interested in learning more about the process of reconstructive surgery, recovery and how patients get through it.  Actually, they also like to share their own stories with me which can be an opportunity to request and share these stories to perhaps even more patients.

 

Here are some categories that I would like to start with and the audience to reach:

 

TIPS:   to share information with women about to have surgeries and to promote our products.

RESOURCES: such as types of surgeries, community support, websites for patients to attract patients who are conducting their own research and looking for direction.  We would include how our products can help patients. 

CUSTOMER STORIES: to build trust with new potential customers to encourage them to purchase products.

PRODUCT SHOWCASE: to attract new customers and inform current customers to increase sales.


Informingly,

Marla Hope


I have GA code on my site which has a blog page.  Here is a screenshot of my Shopify backend:




Comments

Post a Comment

Popular posts from this blog

Week 1A:  Let's get blogging This is my first go at creating a blog and posting to it so that you will be interested in reading it and coming back for more information.  Therefore, let’s start at the beginning; choosing a theme to entice you.   Here are the reasons I chose the Notable theme:   1.      This theme is  notable  as an extension of my personality, primarily striving for organized minimalism.  I want to present you with information to quickly  grasp without clutter on your screen.  As a fellow achiever, I’d like to help you comfortably reach your goal of grasping all the information in one full swoop.     2.     This theme is  notable   for a purposeful format with one section of text with one photo.  You can chose to digest each morsel by reading the text or by looking a picture (quietly speaking a thousand words).   Once I learn how to format the phot...
4 comments
Read more

Week 2 Part B--Business Research

This week I have researched five related businesses to learn more about how they use social media.  Here are the highlights of what I have learned: Ana Ono Intimates https://www.anaono.com Company information:   Revenues:  $1M with 6 employees.  International company in the mastectomy/breast reconstruction garment niche.  Started by a survivor in her 30’s.  Innovative and even went to New York fashion week and Soma carries their products. Social Media:     Links are on their website. Facebook:   post once per day, last post was 9/8/20.  They have 8281 followers and their posts are all about promotions under the guise of supportive comments. Pinterest:  They are quite active with posts and have 898 followers.  They are a verified merchant.  Boards include:  Lingerie and loungewear that offers comfort, beauty and community through breast cancer. #NEVERALON...
2 comments
Read more

Week 3 Post 1 - Aesthetics, Design & Branding

After reviewing all the sites, I chose to discuss the following websites as they stood out in various ways:   https://jamilin.com First, there is so much information on the page with so many font colors, it is extremely difficult to focus on any one item and it is not clear what this company considers the most important information on the page.  It seems that the information was added to the page without an overall concept. There is no contrast to help organize the page and the alignment is mixed, even within multiple sections.  Each page has a completely different design format and it is not apparent on how to return to the home page.  In addition, for some reason, multiple images do not load. I do not think this site looks professional as the photos, type and layout does not looked planned or created to direct the visitor in a logical path.  It appears that the company may be disorganized and perhaps their offerings are not quality. To impr...
1 comment
Read more