I am a firm believer that telling a story about someone helps readers identify with them, especially when they may be entering a new experience. This is especially helpful for my customers who have typically gone through breast cancer treatments and are nearing the end of their journey when undergoing reconstructive surgery. Their emotions have been heighted for a while at this point ad they usually have felt quite a bit of fear, anxiety and sadness. Affirming that they are nearing the end of this chapter with a new look can certainly offer them hope. Such a simple item like recovery bra has given my customers so much happiness, a feeling of hope, being taken care of and relief that they will be given a new “normal” look. I am excited to tell some real hopeful patient stories that have truly brought me to tears of joy.
I think it is meaningful to offer a personal touch in almost all cases for my business. It is so very helpful (after numerous one on one conversations with my customers who have shared their appreciation) for the patients. In addition, I enjoy enlightening the surgeons to give them a direct patient perspective which they also appreciate and may not otherwise receive. I am trying to think of a reason not to offer a personal touch, but for my business, that is what separates me from other companies.
Thoughtfully,
Marla Hope
Comments
Post a Comment