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Week 1: Marketing with Twitter, LinkedIn, Social Influencers

 I did some research to see where I may be able to reach potential plastic surgeons directly.   I found that my current Plastic Surgeon accounts are in fact on LinkedIn.  I can try to connect with them, but I feel that most likely they would connect with their peers as they are typically Chief of Plastic Surgery at their institution.  Perhaps the best idea with LinkedIn is to gather names of other Chiefs of Plastic Surgery of my target hospitals to then directly reach out to them.  

 

Also, regarding Twitter, I feel that I need to follow key hospitals and their Chiefs of Plastic Surgery to both be updated on their news and to hope that they will follow me back.  I just need to make sure to post interesting, useable content.  The strategy is both to reach out to the plastic surgery staffs who likely recommend products to patients as well as directly to the PS to remain top of mind awareness.  Since this is a short read (especially for PS with little time), perhaps I can use it to introduce topics, like what a patient experience is (this is quite valuable information) and how to offer an improved recovery for patients.  Experimentation should yield valuable data to analyze to see what the best avenues are.

 

I have been pondering reaching out to Social Influencers as there are several (unfortunate as it is) famous women who have had breast cancer.  The issue is to reach them early enough before they have surgery.  It may not be a hindrance as sometimes plastic surgery is later in their journey and many women have multiple surgeries.  Perhaps I can reach out to a list even now as maybe through their journeys and networks, they can be of help.  One issue also is lack of budget.  But, as this is truly a community service, perhaps something can be worked out.

 

Currently I do have an account for LinkedIn and Twitter.  For personal reasons, I just like to keep them focused on people I want to do business with.  I would need to change my Twitter account name as it pertained to my previous job.  I think my priorities at this time as it is the most interesting to me is to simultaneously reach out to famous women that have had breast cancer and research key contacts at my hospital target list.  The later I would hope to get emails for as plastic surgeons have read my emails in the past.

 

Any recommendations are always welcome.  This was a great focus, inspirational and eye-opening assignment.


Moving forward,

Marla Hope

 

 

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