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Week 12: Business Specific Online Tools

 

Additional online tools:

 

I would like to focus on selling to plastic surgeons.  Therefore, I have researched groups in LinkedIn to meet other reps calling on this specific target market.

 

I am not particularly a local business although I do sell to the San Diego market and offer special service to people locally.  As this is not my first preference to sell to the general public and I do not have a storefront, Google My Business or Yelp would not appropriate.  Regarding Facebook, perhaps reviews may be helpful as I can reference them on my site for potential surgeons to view.

 

I feel that specific associations for plastic surgeons would be one of the best ways to connect with this target.  Also, by me following key PS on Facebook and Instagram, they can become familiar with my company.  Other ideas are welcome.

 

I researched groups on Linked In and was excited to see these although they may not be specific to PS.  I would like to do a little more research before joining them to see if they can be helpful.  But, this is the online translation of the reps I met in person at trade shows.  Thanks for this idea!

 

Medical and Surgical Distributor Reps:  https://www.linkedin.com/groups/2851836/

Medical Device Sales Professionals:  https://www.linkedin.com/groups/47802/

Medical Device Distributors and Independent Representatives:  https://www.linkedin.com/groups/1844428/

The OR Lounge:  https://www.linkedin.com/groups/1499407/

Women in Medical Sales:  https://www.linkedin.com/groups/2001335/

 

I researched streaming content and found:  https://www.theplasticsurgerychannel.com/breast/breast-augmentation-surgery/.  There are advertising opportunities there.   I feel this is geared towards  the patient and if I were to pay for advertising, I would rather spend the dollars to reach plastic surgeons.

Here is another site:  https://www.theaestheticguide.com/cosmetic-surgery/streaming-surgery.  I am not familiar with this as I have focused on the reconstructive side of PS, though it does look geared towards the surgeon.  I will need to learn more.  If I stream content, I would like to do it with patient testimonials and/or medical staff testimonials.  That is a tall order due to logistics and permissions.  I think it would be much more interesting than a size chart as I have seen.  I did do a video on how to put on our bra.  It is vertical so I would need to redo it.  I just think peripheral content is more effective and engaging for new people to get aquanited with a brand.

 

MeetUp groups:  I researched this and the ones which showed up that were not my target (one in Europe, the others were for patients).

 

I feel the next step is to go through my contacts and see what groups they may be in.  As I have not been to a trade show in a couple of years and several people have left the industry, it may be a challenge, but they may have ideas or know others to help.

Thanks for this idea!

 

Your groupie,

Marla Hope

 

 

 

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