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Week 8 Hashtag Research

Here are my findings on researching hashtags in my industry.

Ana Ono Intimates

https://www.instagram.com/anaonointimates/

They have various areas to discover; about us collections for sports bras, mastectomy sexy bras, flat chests, etc.  It is helpful and really makes each woman feel special.  There are actual customer photos and text on some posts for inspiration and thought.  I believe it is very effective.  They have 6,800 followers and post once per day with the last one 8 hours ago.  They get between 100 to 200 likes per post.  The most popular one was about bras being donated to newly diagnosed women in financial need.  Another was a bra day event at the university of Penn with over 1000 likes.  It seems like cause posts generate the most engagement; not just about their products which is what I have learned by being in the business. They do not get any comments to note; just likes and simple responses.  I believe in posting meaningful and helpful information which is patient oriented.  It is a different approach.  Perhaps what they are doing is working for sales…..I will do some research on hastags.

#BraDay #braday2020#breastreconstructionawarenessday#NatrelleInspiresBra #NatrelleInspires#breastcancerawareness#breastreconstruction

pennmedicine.org/BRAday​

#BRAday #breastcancerawareness

They only use hashtags for events.

 

 

 

Design Veronique

https://www.designveronique.com

https://www.instagram.com/designveronique/

No Instagram icon on their site!

#sternumcompression#designveronique  #surgicalbra#compressiongarment

They were awarded a patent and did not use hashtags (it was in 2015).

#designveronique#plasticsurgery #chinstrap#compressiongarment #facelift#cosmeticsurgery

Only 5 posts all product oriented.  The most current one was in 2015.  This is not effective or engaging with customers.  Says a lot about the company.  Not much to report except what not to do.

They have another page in Spanish:

https://www.instagram.com/designveroniquecuu/

all about products.

 

 

Marena Group

https://www.instagram.com/marenacompression/

They use both product-oriented posts sprinkled in with survivors’ stories.  I feel this is effective to bring it a more personal touch.  They have 9,715 followers and post once per day with the last one5 hours ago.  They get between 5 to 15 likes per post.  The most popular one was about breast cancer awareness with 23 likes.  I wonder if they have the same people liking posts.  They have little interaction—only a few comments about a survivor story.

Here are some hashtags for the survivor stories:

#breastcancer #strength #cancer#breastcancerawareness#breastcancersurvivor#cancersucks #cancersurvivor#mastectomy #chemotherapy#brca #survivor #chemo#cancerfighter#breastcancerwarrior#cancerawareness #health#breastcancerfighter#cancerdemama #cancerwarrior#breastcancersupport #pinkribbon#pink #womenshealth#cancertreatment#breastcancercare#breastcancersucks #warrior#fighter #warriors#marenacompression

They also use inspirational quotes with the exact same hashtags.  Interestingly, in the product posts, they use these hashtags which are more oriented towards surgery and recovery: #plasticsurgery #cosmeticsurgery#liposuction #tummytuck #surgery#breastaugmentation#mommymakeover#plasticsurgeon #cosmeticsurgeon#beforeandafter #lipo#brazilianbuttlift #rhinoplasty#surgeon #postop #facelift#aesthetics #cirugiaplastica#fillers #aesthetic #breastimplants#surgical #postopcare #medical#compression #postsurgical#postopsupplies#compressiongarments#compressionwear#marenacompression  Perhaps they are trying to reach the medical professionals this way.

 

Third Love

https://www.instagram.com/thirdlove/

They highlighted a breast cancer survivor through surgery and recovery, (indicating that they care about their customers) with these hashtags: #BCAM #BCA#BreastCancerAwareness#BreastCancer #Boobs #Cancer#CancerSucks #PinkRibbon #Pinktober#Support #October#WomenSupportingWomen#WomenEmpowerment #StrongWomen#BreastReconstruction #Survivor

Interesting as they did not reference a bra that she may have worn…

Another post is an inspirational quote (seems like a theme which I feel at this point is a bit trite) with these hashtags: #Quote #Women#WomenEmpowerment#WomenSupportingWomen#StrongWomen #Repost #Inspo#InspoQuote #Motivation #SelfLove#SelfCare #LoveYourself#WordsOfWisdom #WordsToLiveBy#Positivity #PositiveThoughts#WordsOfAffirmation #Art#WednesdayWisdom #Mood#SmileLikeYouMeanIt #Smile #contest#contestgiveaway #Giveaway

CEO has a video about fitting bras.  Interesting and informational.  I think this is the most meaningful post I saw.  Here are the hashtags which I think can be more related to the content in the video, not just arbitrary hashtags.
#Bra #Underwear #Bras #Boobs#Women #WomenEmpowerment#WomenSupportingWomen#StrongWomen #Lingerie #FeelGood#LookGood #Comfort #Support#LoveYourself #Confidence #Beautiful#FashionInspo #InstaStyle #InstaInspo#TikTok #Repost #HumpDay#TheMoreYouKnow#WednesdayWisdom

There is a post about fall colors, yet the hashtags don’t reference color at all. #Bra #Bras #Boobs #Women#WomenEmpowerment#WomenSupportingWomen#StrongWomen #Lingerie #Sexy#FeelGood #LookGood #Comfort#Support #LoveYourself #Confidence#Beautiful #FashionInspo #InstaStyle#InstaInspo #Lace #Mood #Vibe#InstaFashion #Mulberry #Plunge#FallColors #FallVibes

This post describes the foundation (ha-pun) of third love with very relevant hashtags: #ThirdLove #Support #Comfort #Style#Graphic #GraphicArt #Art#WomenSupportingWomen#WomenFounded #FemaleFounder#WomenOwned #Supporting#Comfortable #Stylish #Bras #Bra

 

They have 329,000 followers and post once per day with the last one 4 hours ago.  They get between 500 to 2000 likes per post.  The most popular ones are inspirational quotes and get a little engagement.  Otherwise, the posts are about products with mostly just likes or one-word comments.  A common theme is people like to be helped or inspired and let you know.

 

DiepCjourney

https://www.instagram.com/diepcfoundation/

There is a video post to celebrate bra day and has one totally relevant hashtag:  #BRADay2020.  It seems that it may be helpful to have a photo or text over the first frame to capture attention.

Another post is on bra day to explain this group and has appropriate hashtags: #breastreconstruction 
#diepflapreconstruction 
#plasticsurgery 
#microsurgery
#implantbasedreconstruction 
#shareddecisionmakin

There is a vote early post which is unrelated, but very timely with appropriate hashtags: #IVoted ðŸ™‹‍♀️ #vote2020 #voteearly

There is a post which says closed for emotional repairs with the same old hastags as before: #breastcancerawarenessmonth 
#breastreconstruction 
#patientadvocate 
#shareddecisionmaking 
#diepflap

Perhaps there could have been hashtags to do with mental health and resources.

They have 1345 followers and post every two days with the last one day ago.  They get about 20 likes but looks like more engagement is between 80 to 150 likes per video.  It seems like most of the engagement is cheerleading and no comments.  Maybe they are turned off?  On Facebook for this group there is a lot of engagement.

 

Overall, this has been a good learning experience about hashtags as I have an outsider’s opinion at the present time.  Some are related, some are self-serving and not so genuine, many are relevant, others are not.  What I have learned is that relevancy is important and perhaps chose hashtags specifically for the posts, not just use blanket lists.  Perhaps a compromise would be to use some basic ones and then add more related ones to the posts.

 

Some hashtags I might try are:

 

#plastic surgery

#costmetic surgery

#breast implants

#breast reconstruction

#post op bra

#post surgery bra

#post surgical bra

#compression bra

#front zipper bra

#longline bra

#post surgical garment

#comfy post op bra

#best post op bra

#pink bra

#breast cancer survivor

#breast cancer survivor story

#made in usa bra

#stylish post op bra

 

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