I feel that for the consumer, Facebook and Instagram are best to start with. At least on FB I can control a paid audience. Also, FB is the correct age demographic for my products. I am most excited about Facebook as I understand it and there can be great interaction. I can also make it a resource and inspirational platform for patients at all stages through their journey. I am also diving more into graphic design and look forward to incorporating it in my communications! My calling for sure!
I would like to try a contest combined with a survey to see what products my customer base is interested in. I think there is a way to upload a customer email list and reach them (paid, I believe). It sure would also be a way to gain likes. I feel it would be best to have a library of meaningful posts first in this oversaturated world. I also very much like the rule of thirds as it is not self serving. This is from the article: 14 Social Media Best Practices You Should Follow in 2020by Todd Clarke:
· ⅓ share posts to promote your business, convert readers, and
generate profits
· ⅓ share posts of ideas from influencers in your industry (or
like-minded businesses)
· ⅓ share posts of personal stories to build your brand
As my primary market is leading plastic surgeons on the west coast, I can look up surgeons on Linked In and perhaps their practice managers. This may be effective, but I can also reach out to them directly though phone calls, emails, personal visits (remember those) and postcards.
As small business, I feel that it would be best for me to plan on a quarterly basis, so perhaps 10-20 hours including writing and creating the artwork for the posts to be scheduled. I will analyze what is effective and if it warrants spending money on advertising. I am excited to get going.
Inspired,
Marla Hope
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