My viewpoint of social media has changed as the class inspired me to soul search as to the reason I started my business. It was really to help women going through their breast cancer journey have a more comfortable recovery and feel better inside and out. Since I have learned so much in the past 14 years through plastic surgery conventions, a local support group and reading about breast cancer and reconstructive surgeries, I would like to provide some resources for my customer base through a blog and/or Facebook. I know that I can use Facebook to reach out to my target consumer audience, but it is better for me to market directly to the surgeons so they can filter referrals (right garment and size for the right procedure at the right time—reducing returns), I can also try LinkedIn to find and reach head plastic surgeons at top hospitals. I would also like to research groups that may be beneficial that I can provide content to. I have found that surgeons are thirsty for
I researched various events and special days for 2021. Here are my sources: https://crestline.com/c/calendar-of-events https://www.timeanddate.com/holidays/us/2021 https://www.healthline.com/health/directory-awareness-months Here is my plan which I will create and schedule quarterly: I am looking forward to getting going. This class has truly been a much needed inspiration. thank you! Truly Inspired, Marla Hope