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Final Blog Post

 My viewpoint of social media has changed as the class inspired me to soul search as to the reason I started my business.  It was really to help women going through their breast cancer journey have a more comfortable recovery and feel better inside and out.  Since I have learned so much in the past 14 years through plastic surgery conventions, a local support group and reading about breast cancer and reconstructive surgeries, I would like to provide some resources for my customer base through a blog and/or Facebook.

 

I know that I can use Facebook to reach out to my target consumer audience, but it is better for me to market directly to the surgeons so they can filter referrals (right garment and size for the right procedure at the right time—reducing returns),   I can also try LinkedIn to find and reach head plastic surgeons at top hospitals.  I would also like to research groups that may be beneficial that I can provide content to.  I have found that surgeons are thirsty for a patient’s perspective. 

 

This class has been quite inspirational in that I now have a great start to a content plan.  I finally documented holidays by month and can tie those into my business.  I really like the rule of thirds to make the content more interesting to keep people engaged and returning.  I know my customers appreciate the help and encouragement I have given to them on a personal basis.

 

The class has also encouraged me to plan a variety of channels.  I can write a monthly  newsletter via email for both surgeons and customers ( I may have to  edit them though).  I believe holiday posts on FB can be fun and engaging with history, fun facts and/or a tie into breast cancer or women.  I can even create surveys via email for future products.

 

I also will review and monitor what my competitors and leaders in the field are doing to get ideas and try a different personal twist for social media.  I can also promote this in the surgical community, which is again, my primary target.  Thank you for the assignments which were really valuable to getting organized and developing a strategic plan.   I would welcome any suggestions from you for my business.

 

Strategically,


Marla Hope

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