Skip to main content

Week 13 PartB: Developing Online Advertising

The objective for my Facebook campaign would be website clicks.  It is the widest net within a targeted audience.  When I researched this a few years ago, we could select people who viewed cancer websites.  That would be critical for my campaign.  Also, the size of the audience does not seem to be working as it was quite different 30 minutes ago….  I have analyzed my Google Analytics and know that most conversions are form Apple products, usually mobile and often tablets.  The age range models income requirements as this bracket generates multiple product purchases.  I also would target California as I can reach Plastic Surgeons easier here and the highest concentration is also located in California.

 

What is interesting is when you chose targets, the audience increases.  When I sold FB ads, we were told to choose fewer targets as they reduced the audience size.  Interesting….

 

Graphical user interface, text, application, email Description automatically generated Graphical user interface, text, application Description automatically generated

 

 

Here is a static ad which Facebook created.  From my experience with selling Facebook ads, the carousel format by far produce the best results as there are several slides.  Also, we only recommended using 5 photos as we found that people do not scroll past 5.  If a company uses a carousel format with different products, each slide can link to a different url which is better for relevancy, thus conversions.

 

I could have chosen shop now as a call to action as this audience is all women, not just ones facing breast surgery.  If I could a target to include cancer, I would change the call to action to shop now.  Also, from my ad sales, it seemed that both shop now and learn more yielded similar results.

Graphical user interface, text, application Description automatically generatedGraphical user interface, application Description automatically generated

 

Graphical user interface, text, application, Teams Description automatically generatedGraphical user interface, application Description automatically generated

 

 

Graphical user interface, text, application Description automatically generatedGraphical user interface, text, application Description automatically generated

 

 

 

 

 

 

 

 

 

Carousel:  These ads would be effective as they highlight various benefits of the garment, thus, attracting the attention in one way or another.  When I sold FB ads, our staff could also write the copy.  I did not see that option in the Ads manager.  I would ad copy as follows:  Front zipper for ease of dressing, lower front and back necklines enable you to wear your favorite clothes.  Ready to get comfy?  Learn more.

 

Graphical user interface, text, application Description automatically generatedGraphical user interface, text, application Description automatically generatedGraphical user interface, text, application Description automatically generated

 

Graphical user interface, text, application, chat or text message Description automatically generatedGraphical user interface, text, application Description automatically generatedGraphical user interface, application Description automatically generated

 

I might consider including the mask product, but there are a lot of restrictions on online advertising for masks.  I would need to research this first.  

 

I also learned a little about the Facebook sales platform and would like to learn more to see how this can be targeted.  Things change frequently, so perhaps just the right solution is around the corner!


Until then,

Marla Hope

 

Comments

Post a Comment

Popular posts from this blog

Week 1A:  Let's get blogging This is my first go at creating a blog and posting to it so that you will be interested in reading it and coming back for more information.  Therefore, let’s start at the beginning; choosing a theme to entice you.   Here are the reasons I chose the Notable theme:   1.      This theme is  notable  as an extension of my personality, primarily striving for organized minimalism.  I want to present you with information to quickly  grasp without clutter on your screen.  As a fellow achiever, I’d like to help you comfortably reach your goal of grasping all the information in one full swoop.     2.     This theme is  notable   for a purposeful format with one section of text with one photo.  You can chose to digest each morsel by reading the text or by looking a picture (quietly speaking a thousand words).   Once I learn how to format the phot...
4 comments
Read more

Week 14 Facebook Insight Analysis

Facebook Insights for Aztec Brewing Company:     In the last 28 days, 7 % less people were reached by Facebook.  Yet, the audience you are trying to reach is more engaged—up 33%!  The page likes are down 33%, perhaps as new guests were nearly impossible to achieve with the varying laws of restaurant openings.   Mobile has always been dominant for Facebook, yet about 30% are now on computers as many people are home.   Regarding the top reaching posts, it looks like a trend of types of beer offerings and hours.  Perhaps the highest reach was also when the Brewery was open.     How interesting that there is little disparity between days of the week when fans are online.  No doubt that people have more time all week to go online.  Wow, they are on all day from about 8:30 AM to about 9:30.  The reactions and comments look like they have been higher around the Election, Veterans Day and Thanksgiving...
Post a Comment
Read more

Week 15: My Marketing Strategy Post One

  I feel that for the consumer, Facebook and Instagram are best to start with.     At least on FB I can control a paid audience.     Also, FB is the correct age demographic for my products.     I am most excited about Facebook as I understand it and there can be great interaction.     I can also make it a resource and inspirational platform for patients at all stages through their journey.     I am also diving more into graphic design and look forward to incorporating it in my communications!     My calling for sure!   I would like to try a contest combined with a survey to see what products my customer base is interested in.  I think there is a way to upload a customer email list and reach them (paid, I believe).  It sure would also be a way to gain likes.  I feel it would be best to have a library of meaningful posts first in this oversaturated world.  I also very much like th...
Post a Comment
Read more