Facebook Insights for Aztec Brewing Company: In the last 28 days, 7 % less people were reached by Facebook. Yet, the audience you are trying to reach is more engaged—up 33%! The page likes are down 33%, perhaps as new guests were nearly impossible to achieve with the varying laws of restaurant openings. Mobile has always been dominant for Facebook, yet about 30% are now on computers as many people are home. Regarding the top reaching posts, it looks like a trend of types of beer offerings and hours. Perhaps the highest reach was also when the Brewery was open. How interesting that there is little disparity between days of the week when fans are online. No doubt that people have more time all week to go online. Wow, they are on all day from about 8:30 AM to about 9:30. The reactions and comments look like they have been higher around the Election, Veterans Day and Thanksgiving...
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