Skip to main content

Week 5: Facebook Post Reach vs. Engagement

It is all about sharing a message.  

Simply put, on Facebook, Post Reach is how many people see (view) your post. 

 

Taking this one step further, Post Engagement is how people interact with your post.  This includes, clicking on the post to read more, adding a comment, like the post and the golden gift—a share (letting others in their FB network learn about your post), for an exponential increase in reach!

 

The difference between reach and engagement is important as the later can multiply the number of  people learning about your Facebook page.  It would be quite useful to think about what your posts are about and how the reach and engagement differ between posts.  Then one can use what works best and repeat it.  This is all free, not paid ads.

 

Facebook Insights apply to paid advertising to reach specific market segments.  Then one would reach exactly whom they want and there is little waste (reaching more and untargeted people than you really need to).  From the insights, you can also gain an idea of how large the target segments are.  You can also choose different geographies or targets to start and add others in to test your messages or vary them for different markets.

 

I had the pleasure of viewing and commented on the following classmates' Facebook pages:


Kelly Zimbelmann

Heather Williams

Karin O’Brien

Casey Judge

Isabella Brown


I would like to learn more about how to add a questionnaire, appointment bookings and videos.


I am looking forward to posting more info on my Facebook page and seeing what others are up to!


Marla Hope

Comments

Post a Comment

Popular posts from this blog

Week 1A:  Let's get blogging This is my first go at creating a blog and posting to it so that you will be interested in reading it and coming back for more information.  Therefore, let’s start at the beginning; choosing a theme to entice you.   Here are the reasons I chose the Notable theme:   1.      This theme is  notable  as an extension of my personality, primarily striving for organized minimalism.  I want to present you with information to quickly  grasp without clutter on your screen.  As a fellow achiever, I’d like to help you comfortably reach your goal of grasping all the information in one full swoop.     2.     This theme is  notable   for a purposeful format with one section of text with one photo.  You can chose to digest each morsel by reading the text or by looking a picture (quietly speaking a thousand words).   Once I learn how to format the phot...
4 comments
Read more

Week 2 Part B--Business Research

This week I have researched five related businesses to learn more about how they use social media.  Here are the highlights of what I have learned: Ana Ono Intimates https://www.anaono.com Company information:   Revenues:  $1M with 6 employees.  International company in the mastectomy/breast reconstruction garment niche.  Started by a survivor in her 30’s.  Innovative and even went to New York fashion week and Soma carries their products. Social Media:     Links are on their website. Facebook:   post once per day, last post was 9/8/20.  They have 8281 followers and their posts are all about promotions under the guise of supportive comments. Pinterest:  They are quite active with posts and have 898 followers.  They are a verified merchant.  Boards include:  Lingerie and loungewear that offers comfort, beauty and community through breast cancer. #NEVERALON...
2 comments
Read more

Week 3 Post 1 - Aesthetics, Design & Branding

After reviewing all the sites, I chose to discuss the following websites as they stood out in various ways:   https://jamilin.com First, there is so much information on the page with so many font colors, it is extremely difficult to focus on any one item and it is not clear what this company considers the most important information on the page.  It seems that the information was added to the page without an overall concept. There is no contrast to help organize the page and the alignment is mixed, even within multiple sections.  Each page has a completely different design format and it is not apparent on how to return to the home page.  In addition, for some reason, multiple images do not load. I do not think this site looks professional as the photos, type and layout does not looked planned or created to direct the visitor in a logical path.  It appears that the company may be disorganized and perhaps their offerings are not quality. To impr...
1 comment
Read more