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Week 5: Facebook Post Reach vs. Engagement

It is all about sharing a message.  

Simply put, on Facebook, Post Reach is how many people see (view) your post. 

 

Taking this one step further, Post Engagement is how people interact with your post.  This includes, clicking on the post to read more, adding a comment, like the post and the golden gift—a share (letting others in their FB network learn about your post), for an exponential increase in reach!

 

The difference between reach and engagement is important as the later can multiply the number of  people learning about your Facebook page.  It would be quite useful to think about what your posts are about and how the reach and engagement differ between posts.  Then one can use what works best and repeat it.  This is all free, not paid ads.

 

Facebook Insights apply to paid advertising to reach specific market segments.  Then one would reach exactly whom they want and there is little waste (reaching more and untargeted people than you really need to).  From the insights, you can also gain an idea of how large the target segments are.  You can also choose different geographies or targets to start and add others in to test your messages or vary them for different markets.

 

I had the pleasure of viewing and commented on the following classmates' Facebook pages:


Kelly Zimbelmann

Heather Williams

Karin O’Brien

Casey Judge

Isabella Brown


I would like to learn more about how to add a questionnaire, appointment bookings and videos.


I am looking forward to posting more info on my Facebook page and seeing what others are up to!


Marla Hope

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