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Week 4 Post 2

I will be represent ting my own company, Marla Hope Designs, LLC.. 

I have created and market the MarlaHopeBra™, a post -surgical recovery bra for breast reconstruction patients. 

 

My target market has a few a key audiences as follows:

1.     Breast cancer patients who have recently has breast reconstruction surgery.  The MarlaHopeBra™ helps women feel better inside and out in recovery since it has proper compression, very comfortable and they can wear their favorite clothes with it.  

2.     Women who have had various breast surgeries non-related to cancer.  They like to feel feminine and not like a patient, so this bra is more like a comfortable sports bra to them with the proper compression for healing. 

Please note the garments on the market are like bullet-proof vests; bulky and uncomfortable and women are reminded that they are patients while wearing them.

 

Target market demographics and expected growth: 

 

September 16, 2020 10:00 ET | Source: Fior Markets

Newark, NJ, Sept. 16, 2020 (GLOBE NEWSWIRE) -- the global breast augmentation market is expected to grow from USD 1.12 billion in 2019 and to reach USD 1.96 billion by 2027.

 

2019 Top Cosmetic Surgical Procedure:  Breast Augmentation (299,715 procedures; down 4% from 2018).  92% are women; the vast majority are Caucasian.  37% are 30 to 39 years old.  36% are on the west coast.  Cosmetic procedures are not covered by insurance, so this audience skews towards the highest income brackets.  Source: ASPS Plastic Surgery Statistics Report 2019. 

 

2019 Reconstruction Surgical Procedures:  107,238 procedures; up 5% from 2018.  Over 50% are age 45-54 and are distributed equally across the US.  71% are Caucasian.  Source:  ASPS Plastic Surgery Statistics Report 2019.  

 

 

Target market psychographics and behaviors:

 

My products are sold online, yet I welcome contact and personally respond to customers and provide excellent customer service as I personally understand how trying this time is for women.  I try to remove any stress involved with this part of the journey.

 

Cosmetic Patients:  these upscale women like to shop and want the best products.  Once they find something they like or are referred to (especially by their surgeon), they buy one in every color.  

 

Reconstruction patients:  Women who have been through breast cancer and are nearing the end of the treatment part of their journey are looking forward to getting back to their “new normal.”  They are tired of feeling like a patient and quite often I get notes from patients who were so excited to get their MarlaHopeBra™.  One woman said it was the sunshine in the whole process.  They want to feel good inside and out.   Some need to feel that a special bra will really make a difference as some have had high expenditures as a result of their treatment.  It is quite typical for women to wear these garments 24/7 for up to 6 weeks and can have multiple reconstructive surgeries, so women can purchase multiple garments.   They also purchase extras as a comfortable garment and as a sports bra, long after recovery.

 

Wholesale (surgeons and stores):  They want to refer or provide the best products to their patients as they want to provide the best service to their patients and to gain a competitive advantage.  They are very brand loyal and appreciative!

 

Here are the most targeted charts which provide in-depth data for this growing market with potential around the country and in various age groups.  













Looking forward to creating messages for each segment through social media.

Marla Hope

 

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