Marla C's CSIT 155 - Fall 2020 Class Blog

Here are my findings on researching hashtags in my industry. Ana Ono Intimates https://www.instagram.com/anaonointimates/ They have various areas to discover; about us collections for sports bras, mastectomy sexy bras, flat chests, etc.  It is helpful and really makes each woman feel special.  There are actual customer photos and text on some posts for inspiration and thought.  I believe it is very effective.  They have 6,800 followers and post once per day with the last one 8 hours ago.  They get between 100 to 200 likes per post.  The most popular one was about bras being donated to newly diagnosed women in financial need.  Another was a bra day event at the university of Penn with over 1000 likes.  It seems like cause posts generate the most engagement; not just about their products which is what I have learned by being in the business. They do not get any comments to note; just likes and simple responses...

I visited and commented on the following Instagram pages (more than just my group):   https://www.instagram.com/juliasdessertscsit2020/ shows variety of holiday deserts.  Would be fun to see the process.   https://www.instagram.com/jemd_sweets/ spectacular photos of holiday treats.   https://www.instagram.com/kylescomputerrepair2020/ great quality photo.   https://www.instagram.com/frostyourselfsweets/ absolutely gorgeous and a great catalog to get ideas from and order!   https://www.instagram.com/travel_guardian_/ fun jack-o-lanterns.  Would like to see more options for the times.   https://www.instagram.com/amicampbellart/ love the variety and the process   https://www.instagram.com/craftingmelodiesbrewery/ nice photos,  great opportunity to learn more about beer (process, etc).   https://www.instagram.com/radmathtutoring/ very clever photos.  Portrays a friendly, welcoming personality.     I am ...

  I have scheduled these posts to create interest and support for Breast Cancer Awareness for fun and not to a ask for anything up front.  I feel my promotion will be better received this way and that is why I am scheduling that one later than the others.  My customers understand that I care about them and want to make recovery as pleasant as possible.

I am planning to use social media to promote my brand and encourage patient engagement.    My goal is  to gain the medical community’s understanding of how much my garments help women in recovery and that they should recommend or carry them to offer a higher level of service to their patients.  Also, customers can share posts to widen my market with built in testimonials. What a perfect time to do this as it is the start of Breast Cancer Awareness Month! Here are the pages I have liked as a business page and why:   Dr. Tiffany Grunwald:  Her office buys from me.  I also am a sponsor and a volunteer of her Malibu Triathlon team.   https://www.facebook.com/tbgmd/   Joan Lunden:  I met her at a Susan G. Komen conference and had my content published on her website. https://www.facebook.com/JoanLunden   Susan G. Komen, San Diego:  I have volunteered for them for probably ten+ years.  We ...